It’s undeniable that the one thing you need to succeed in your online business is traffic. And free traffic beats everything else. So where do we get free traffic? Google and other search engines.
How does free search engine traffic work?
You’ve experienced this process a lot of times. You go to Google. Type in something you’re looking for. And click one of the links that shows up. Well, the link you clicked on just send free traffic to that website owner. We will be discussing here how to get website traffic to you for free.
If you’re like most people you only click links on the first page or two. In fact, the first page of results receives almost all the free traffic. And what’s more, the first 3 get over 70% of the clicks.
So to get any significant amount of free traffic from Google, you really need to be on the first page. And this means Google needs to “rank” you as a top 10 result. Which brings up..
What is search engine optimization?
Search Engine Optimization is a measure of how well Google and other search engines think your website matches the search terms people are typing into their search boxes. The formula Google uses to determine this is known only by Google. But there are several things that we know for sure.
Getting indexed
First, before you can get ranked highly, Google has to know you exist. This is known as being “indexed.” This is when Google looks at your site and take notes about it, which are stored in their database.
In order to get indexed, Google has to be able to find you. Links from other sites are the easiest way to accomplish this. Since some of these site will already be indexed, Google will follow the links on their pages and find you.
A couple of great places to do this are in your Twitter or Facebook profiles. These sites are very popular so Google indexes them multiple times a day. So your new link will get indexed very quickly.
Gaining ranking
After this first hurdle, you need to start gaining ranking. Due to the massive size of the Google database – literally billions of pages – just getting indexed doesn’t do much for you.
There are three components of gaining ranking:
- Content
- Links
- Activity
Great content
This is the SEO you do on your site itself. And it means that the content on your page matches the keywords you’re targeting. The topic of this article is clearly SEO. One way Google figures this out is from the fact that it contains the term SEO. But also because other related words like traffic generation show up in it, as well.
In addition to the content on the page, other things to keep in mind are the title tags on the page, and the domain name itself. Google uses all of this content to figure out what your site is really about.
Link juice
The next thing to consider is your links. The links to your site, as well as the sites you link to are important. With inbound links, you want to have more coming in than going out. So the number of inbound links is important.
Article spinning is a super easy way to get a bunch of inbound links. To accomplish this you start by writing an article that targets the keywords you’re after. Then you have to create multiple versions of this articles. And post unique versions to lots of websites that accept articles. And the more you do the better.
Increasing your activity
The last thing we know for sure is that Google likes to see active sites. Static pages that just sit may rank at first, but will fall off over time. So you need to update your pages often. You can do this with RSS feeds and news posts.
But the best way is with active discussions on your page itself. To get comments from others, you need to get others to visit your site. One simple method for doing this is to use forums.
Set up forum profiles with the ones related to your website. Then become active in the forum. And link back to yourself in your signature file. This generates even more links back to your site. And it also gets people to your web page.
Conclusion
Each step listed above is critical. But let’s face it, writing multiple versions of the same article. Setting up tons of profiles on forums. And visiting all the sites to post up your comments and articles takes a really long time. And you’re already too busy, so you mostly likely will never do any of it.
The good news is that there are automated software programs out there that will do this for you. So the best thing you can do is to automate this process. And then you’re sure to get it done. And if you don’t do it, you simply will not ever get free traffic from Google.